![](https://pro2-bar-s3-cdn-cf.myportfolio.com/44e045449c0f201813ca08c837e1ecdb/8409f85d-597c-47fb-acd9-49773bd608a0_rw_1920.png?h=fc6aa806f7f8a73c5abb57ba9f672a5b)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/44e045449c0f201813ca08c837e1ecdb/4b006c26-13b6-40c7-b662-e10b7fda9c5a_rw_1200.png?h=31dd93d499f2cf067bceb694a33323d8)
overview.
This project consisted in designing a travel booking app by trying as many visual iterations as possible. I worked with an already existing persona and parted from the information given to craft a problem statement. I then built a user flow by outlining the steps the user takes in order to finish her task. This allowed me to ideate and sketch out some low-fidelity and mid-fidelity prototypes. After running user tests on them, I made changes to the designs and built a high-fidelity prototype. I tried several color palettes and for my final design, I ended up using the most accessible one. The final deliverables included an interactive high-fidelity protoype and a product presentation.
tools.
Benchmark Analysis
User Flow
Crazy 8s
Wireframes
Prototypes
Usability Test
Sketch
Invision
role.
I was the only participant in the project. I defined problem, ideated solutions, tested and reiterated on the different prototypes.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/44e045449c0f201813ca08c837e1ecdb/12ad686f-4b92-4369-9184-c7ae9b71c8ee_rw_1200.png?h=2c0228085640f3a58abdde90f0ddf940)
the project.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/44e045449c0f201813ca08c837e1ecdb/452b0fa2-96c4-4eb4-84b1-9010e84ff077_rw_1920.png?h=07890da08f3b9bf3f6d9397c4e28287f)
1. I crafted a problem Statement based on a given user persona.
"Young work travellers who feel overwhelmed by logistics need a way to stay organized so that they can easily access their travel documents."
2. Based on that information, I outlined the main insights and their solutions.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/44e045449c0f201813ca08c837e1ecdb/21ee5b54-50dc-4ac8-8c1e-eb777205deb0_rw_1200.png?h=217a6ee8af4a2e57f3b6677b59a33962)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/44e045449c0f201813ca08c837e1ecdb/b89bc5fc-16e4-4fd6-ba3e-07ca0663a2db_rw_1920.jpg?h=c19dbfb78a2a7d13f55fc3616dae8e2a)
3. I built a user flow by noting everything the user saw and the steps they took.
4. I worked on low fidelity and high fidelity prototypes. I ran usability tests, pinpointed the areas that needed improvement and made changes accordingly.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/44e045449c0f201813ca08c837e1ecdb/b81e74b9-2bbd-40d6-95b1-6b61cdcd9290_rw_1920.png?h=63ccef1b18dffbd2dc6440feae8eb4f5)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/44e045449c0f201813ca08c837e1ecdb/a5406d30-92b0-4989-b0fa-51c4071267f3_rw_1200.png?h=d2d41e85f2f0a471a2cd3939c23d33f5)
5. I tried several color palettes and made variations on them until I reached an accessible combination.
6. I iterated on several elements of my design based on the results of my usability tests.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/44e045449c0f201813ca08c837e1ecdb/4a7fbae1-75c8-45e4-9fed-3044c53d26d5_rw_1920.png?h=5b813c407961c971561f8c795022eec8)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/44e045449c0f201813ca08c837e1ecdb/baa43df3-bfc5-4667-98ab-d00b0fc30d9e_rw_1920.png?h=21806bc15eceacf8b048d603a9f71725)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/44e045449c0f201813ca08c837e1ecdb/fdf850a1-2588-429c-96ca-67a583181377_rw_1200.gif?h=04cd1e46e526b43fc7841118de29ceb4)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/44e045449c0f201813ca08c837e1ecdb/8267d0d8-adbe-4467-8ad5-34b9e4538f97_rw_1200.png?h=0f15952c12313e25253b09e139d72295)
Read the complete case study on Medium
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/44e045449c0f201813ca08c837e1ecdb/19f02af1-d384-462a-be54-d796cf217bd3_rw_1200.png?h=bed1ec5a5acf02295e0ec111f3699923)